It’s a well-known fact that most of the beauty brands sell their products by shaming people having dark skin and promising them a bright, glowing screen through the use of their product. Recently, a lot of products and beauty cremes have received flak in India for their ads which glorifies the fair skin and in a way or other promotes racism.

Dove’s latest campaign on social media also faced criticism for showing a black woman converting into white after using its product. The racist ad has 4 images which show a black woman undressing to reveal a white woman after using Dove.

Obviously, people were quick enough to point out the racist ad by the brand and they also dug out the old campaign by Dove and other companies which were racist in nature

Here are some racist ads by brands from the past

The Facebook video has now been removed, but Nay the mua, an American makeup artist,
noticed the photos come up on her social feed and shared them with her followers.
So I’m scrolling through Facebook and this is the #dove ad that comes up…. ok so what am I looking at,” she wrote in her photo’s caption

After the brand received backlash Dove deleted the ad and issued an apology,
saying, “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

According to a BBC report, Dove further said in a statement: “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened. “We have removed the post and have not published any other related content. We apologize deeply and sincerely for the offense that it has caused.

Looking at the number of such ads by beauty companies it surely doesn’t come as a surprise from Dove.These brands need to understand, with the world being more connected through social media people are now aware of these tactics by brands and they can’t sell their beauty product to them by shaming them for what they are!

Share your opinion